Google Analytics is a complex tool that has so many options that it is quite easy to get lost. It allows you to download hundreds of different types of reports with different metrics and dimensions, and you can get very granular data with it, which is quite nice for detailed analysis but it also makes it harder to get started with it. Down below, we tried to collect a set of reports for you that you can grab easily and get started with Google Analytics reports.
Audience Behavior Report - New vs Returning
With the increase in new visitors, you are reaching more people and generating interest in your business. An increase in returning visitor means you are gaining more customers and attract users that are interested in the products and services you provide.
Audience Behavior Report tells you which type of users you should invest in and understand the metrics of that user type.
Simply, returning visitors are more engaged in your site, and they are likely to take action such as making a purchase or filling out a form. Metrics of returning visitor like average session duration and conversion rate will most likely be better than a new visitor. We expect a higher bounce rate and cost per acquisition in the new visitors since they are not loyal users of our system at this point.
You can find the report by going to
New vs. Returning in your Analytics account.
Mobile Overview Report - Device Category
We live in a mobile world since the total number of mobile users exceeds the number of desktop users. For that reason, being a mobile-friendly website is quite crucial in terms of customer acquisition.
Mobile performance report shows you how good your site is optimized for mobile and where you can make improvements.
Generally, mobile conversion rates are often lower than desktop conversion rate because of the massive traffic of mobile devices. People tend to search on their mobile phone and take and action on their computer, and this one of the reasons why mobile performance is an important factor even though the exact mobile conversion numbers do not seem that big compared to desktop volumes.
In order to understand your mobile traffic and its performance, you need to check your
Mobile Overview report by going
Overview on your Google Analytics dashboard.
Landing Pages Report - Bounce Rate & CR
This report tells you which pages people are visiting and spending time on your website. You can understand how users are engaging with your site based on the data of this report, in detail for every individual page. It is important to know your top landing pages because they get the most traffic.
It is best to look at your landing pages and analyze which have a higher bounce rate or lower conversion rate compared to the website average goal conversion rate. These types of comparisons may give you some insights about poorly performing pages on your website, which, in turn, would allow you to prioritize these pages in line with your business purpose. Optimizing these poorly-performing pages helps increasing session quality, time spent on website and conversion rates.
You can find the report in
Site Content >
Landing Pages on your dashboard.
Traffic Overview Report
It is important to know what your traffic sources and channels are, which would allow you to allocate your resources over different channels and sources for better returns on investment. If you check your source/medium report on Analytics, you may understand if there is something wrong with the traffic coming from different sources, and see the improvements on them over time.
If you are running ads, you always want to know its performance, for example, if people click on your ads or convert on your site. As another example, you can also recognize how your organic or email traffic performs, and the work done over those channels and/or landing points lead to any optimizations in terms of traffic performance.
You can find the report in
All Traffic >
Source/Medium tab on your Analytics dashboard.
There is a “Channels” part at the top of the
All Traffic section, this shows the default channel grouping that Google serves. You can add source/medium as a secondary dimension to this report and you will be able to see which sources are in the specific channels. It’s usually better to create your own Channel Grouping or just look at the detailed Source/Medium report which will give you a better understanding.
A tip: Don’t forget to add your domain to the referral exclusion list to obtain self-referrals from your own site on
Referral Exclusion List.
Funnel Visualization Report
It’s vital to check if the users are having trouble to get through your sign-in or checkout pages.
By utilizing the
Funnel Visualization Report you will be able to see how many of your visitors get through each step of the funnel and how many of them bounce at each step. Thanks to this report, you can find the pages with high bounce rate and optimize those first in order to improve your overall funnel performance.
In order to get this report, you need to make sure you have set up your goals in the
Admin section, under the
Find the report on
All these reports would help you to grasp how your business is doing and the best part is you don’t have to spend much effort to get this information. Google Analytics is an impressive tool with a huge feature set, and this is why it is used by beginners to industry professionals as the number one analytics solution. All these reports will allow you to get started with Google Analytics, but if you would like to get a simpler approach without going through all these reports and dashboards, you can download detailed Google Analytics reports by just a single click using ReportMonkey.